OceanLED

The Brief

Our mission was to create a bespoke website that illustrated the quality of not only OceanLED’s product range, but also their five-star service. With such a visually striking product to show off, it was our task to shine a light on OceanLED.

OceanLED’s previous website was split into two mini-sites. One focussed on the Leisure & Fishing market, and the other focussed on Superyacht buyers. We analysed the behaviour of users across both sites so we could successfully integrate the content into one highly streamlined website that would appeal to all types of user and help them navigate more efficiently to the correct area of OceanLED.

Our discussions with the client led us to understand that while their product is the main appeal of the OceanLED brand, their service and experience is second-to-none and is the true value of choosing OceanLED over any competitors.

The Solution

Throughout wireframing we made sure portions of the website were dedicated to telling the story of OceanLED, highlighting some of their points of service and showing off the power of their product range.

One key area of interest is the ‘colour-picker’ that appears on various pages throughout the website. This serves to show off the multi-colour options available on some of the lights. It allows the user a real-time representation of the product that gets the point across visually.

OceanLED have a diverse and ever-changing product range, so while it was imperative to make the site visually stunning, we also had to ensure that it was optimised to allow the client to create new product pages without compromise.

The page-builder we created within the CMS allows OceanLED to add customised sections to each product page, including anchor links that directed the user down pages that may be lengthier than others.