If you use WordPress as your content management system (CMS), you’ll more than likely want to customise the look and feel of your website so it’s more in line with your brand. Fortunately, that’s where WordPress themes come in. They play a crucial role in the overall appearance of your website and the best part is, it involves no code.
Keep reading to learn more about why you need WordPress themes for your business as well as the benefits they bring and some key factors to consider when using them.
What is a WordPress theme?
A WordPress theme is a pre-built template which you can simply slot your content into. There are hundreds, if not thousands of WordPress themes out there from you to choose from and there are a wealth of places to find a theme that suits your branding. Two of the most popular sites include the WordPress Theme Directory and ThemeForest.
As mentioned, they allow you to dictate the overall appearance of your website and allow you to control everything from your site’s layout to your hyperlink colours.
Naturally, there are many WordPress blog themes available as WordPress is a favourite amongst the blogging community. However, there are plenty of themes that are marketed as multi-purpose which makes them ideal for matching them to your brand identity.
Why should you use WordPress themes for your business?
One of the main reasons you should use WordPress themes for your business is that they give you a fantastic starting point if you’re a start up business or you’re unsure how your website should look and feel. There are so many to choose from, you may just fall in love with one as it is, and you may find you don’t need to modify it at all.
Additionally, the starting cost is often quite low and some are completely free to use. When you compare that to having someone design a website and then build it into your chosen CMS, it’s a no brainer why so many businesses choose to use them. This is also another reason why they’re a great choice for start-ups who need to be up and running fast.
What are the benefits of using WordPress themes for your business?
A lot of the premium WordPress themes come with ‘Page Builders’, and these are tools that enable you to customise your website. For example, you can drag and drop elements to determine the layout of your website, insert new elements and add content in just a matter of a few clicks. So it’s a great way to have a play around and truly customise the layout of your site.
Additionally, WordPress themes often come with a ‘Theme Options’ panel, which allows you to change the theme so it matches your branding. You can change the colours and logos of your site, customise your footer widgets and more.
Both of these tools enable almost infinite customisation and flexibility, meaning you don’t have to stick with what you see, you can truly make the theme your own.
What are some considerations to using WordPress themes?
There are a few considerations to keep in mind when using WordPress themes for your business. For example, no matter how much you customise your theme, it is still a theme in the end. This isn’t a bad thing, it simply means that your website may look visually similar to other websites that also use that theme.
Additionally, when you opt for a theme over a bespoke website, you do have to make certain compromises. The theme chosen may not do exactly what you need to, for example the gallery may not be what you envisioned and unfortunately there won’t be much you can do about it without having a custom plugin developed, or a custom addition to the theme.
Get in touch if you need help with your website design
There’s no denying WordPress themes are great if you are just starting out and need something quick that doesn’t look terrible. But if you want full custom functionality, then you’re probably better off with a bespoke website option.
If you need a new website design, or you’d like to know more about using WordPress themes for your business, why not get in touch with us today? Our specialist web development and web design team will provide you with expert advice and can design and build your new website that showcases your branding exactly the way you want it to.