Infographics are a great way of sharing information with your audience. People engage more with posts that contain images, and by incorporating key information in your images, your content becomes much more digestible and engaging for your audience.
In today’s modern world, infographics can be designed to create a bit of a stir. So how do you create killer infographic designs to achieve this? Keep reading for our step-by-step process, but first, let’s look at what an infographic is.
What is an infographic design?
Put simply, an infographic is a visualisation of data. If you have a plethora of data to share, they’re an easier way for your audience to digest key information. Your infographic can be as creative and quirky as you like, so long as it does one thing well – display your data and information in a visual way.
Infographics are a great way of enhancing your brand awareness because you’re allowing your customers to become more familiar with you and your brand. They can also lead to increased traffic, and potentially sales. The more content you produce, the more your customers become engaged with your brand, which can eventually lead to more sales.
And even if you don’t see increased sales, your infographic design could help to encourage other conversions such as newsletter sign ups or brochure downloads for example, because they will reinforce what your brand can do.
How to create killer infographic designs
Below are our five easy steps on how to make an infographic that creates a lasting effect on your customers and prospective customers alike.
Step 1 – Gather your data
Your first step is to gather as much information and stats about your chosen subject. This is a good way to get your target audience involved by collecting your own research. You could send a survey via your newsletter or run a poll on social media for example. Not only will it give you the data you need, it will also give you insight into what your customers are thinking.
Step 2 – Choose your narrative
The best infographics tell a story, whether it’s a step-by-step approach or a detailed account of the customer’s journey. Whatever the angle you choose, it will help you to decide what information you will use in your infographic. Try to keep it purposeful and focussed so it helps you to communicate the information you’re wanting to share, and more importantly, it’s easy enough for your audience to absorb.
Step 3 – Build a wireframe or hierarchy
When planning your narrative, it’s important to plan out each element to ensure your story flows well. Wireframes or hierarchies give structural basis for your infographic design. They allow you to easily organise your infographic elements, highlight important pieces of information and keep all of your elements aligned.
Step 4 – Choose your visual approach
There are many theories as to what style of infographic performs the best, but the overall consensus is that simple is the most effective. Depending on the subject at hand, you might want to think about mixing and matching different infographic designs. For example, mix up your icons, charts, fonts and even imagery. If this design approach isn’t appropriate for your subject, then be sure to keep your designs consistent throughout.
Step 5 – Release it into the world
Once your infographic is complete, it’s time to set it free and release it to the world! It’s important to have a marketing strategy in place beforehand so you can ensure maximum exposure. You’ll want to ensure it’s strategically placed on your website and shared across multiple channels such as social media and email. You may even want to reach out to bloggers or influencers in your industry to help promote your infographic.
We can help with your infographic design
If you need some inspiration with your next infographic design, be sure to get in touch with our team of experts today. Our talented graphic designers can create a killer infographic design for your brand, and our digital marketing team can help devise a content marketing strategy so it gets the attention it deserves.