If you haven’t already, you’ll no doubt be promising yourself some New Year’s resolutions, but have you taken the time to think about a New Year’s resolution for your business? Just like yourself, your business and website needs to be cared for in order to maintain smooth business flow.
It’s therefore vital to give your business and website the care and attention it deserves. After all this is your creation, and not to mention your livelihood. Think about the ways you’d want to change yourself and apply the same methods and mentality into your website.
In this blog, we share top New Year’s resolutions for your business that you should be setting. Let’s dive right in!
Set some S.M.A.R.T goals and objectives
SMART is an acronym which stands for specific, measurable, achievable, relevant and time. It’s used as a method to define business goals and objectives. When you consider all the features of the acronym, it will ensure that you will create realistic targets.
Whatever targets you have set, make sure they’re compatible with SMART, that all the points are met, and that it is practical. Think of your goals as a long term target, and your objectives as the short term target to achieve your goal. They need to be achievable if they are to work and by setting SMART goals and objectives, keep your targets consistent and in-line with one another.
Without having any goals, it’s hard to progress a business and will likely remain in no change at all. However, after you’ve met all your objectives, change in business is positive and you’ll see more profitable results, not to mention keeping you to an up-to-date business model.
Optimise your website and ensure it’s mobile responsive
It’s never too late to optimise your website. It’s crucial to ensure your website is up-to-date and effectively optimised because it shows search engines you’re accessible, engaging and most importantly, relevant to users. There are many more factors to consider when optimising your website, but we’ll focus on some of the most crucial to buckle down on first.
Without having a user friendly website, your audience won’t be hanging around for long. Visitors want a clean and smooth experience, not to be left waiting and confused to navigate your site. Make sure to overhaul and fix any issues you can find, no matter how small or minuscule they are.
Ensuring your site is mobile responsive is no different, and probably the most important factor to consider. In today’s world, many businesses are moving online because users are now using their mobile devices to make purchases. With this in mind, it’s never been more important to ensure your site looks fresh and adaptive for all types of mobile devices.
Build a social media presence
We know building a social media presence can take time, but it does come with many beneficial growths for your business. You can also speed up the process if you have the means and will power to do so.
For example, creating video content for TikTok that is short and snappy is a useful tactic once understood and mastered. People are drawn to quick insights and videos and the trick is to keep them short but enticing enough to get them invested.
Your videos can be about anything such as a service you provide and you want to show off the excellent work your team does. Maybe you have a product that you love and you want to show it off in action – this is a particularly fantastic way to get people looking for more.
Images are also a great way to begin building your social media presence. You could post images of your day-to-day duties being carried out, sales or promotions you’re currently running, and updates relating to your business or industry. Instagram is the go-to platform for this as it’s quick, easy and simple set-up and will get your presence growing in no time.
Gather and share reviews
It’s all well and good showing your audience what you provide, but allowing them to have their say and sharing that is next level. Did you leave your customers with a smile on their face? Is there a product you sell that your consumers love? Share these positive reviews with the rest of your audience with case studies and testimonials. This will bolster your company image and brand reputation.
Share these reviews on your website and social media channels. This is a great way to have in and out traffic between these two of your platforms, as it not only improves brand awareness, but also keeps viewers interacting on your website.
Keep up with the trends
Keeping with the trends is something that you may not be doing, or not thought was possible for your line of work. However, there’s always a trend in every industry and it’s just a matter of finding that and how to execute it.
There are many tools online including Google Trends. This is a particularly great tool to see what’s booming in your industry. Conducting this kind of research is highly beneficial to keep you in the loop and above your competitors.
Find out how else you can improve your business
These are just some of the many New Year’s resolutions for your business to take on board for 2024. The lesson is to simply take care of your business and website, just as much as you would yourself.
If you’d like to get more advice on how you can grow your business and improve your website in the new year, get in touch with us today. Our experts can support you with any aspect, from creating a new website design, to promoting your business online.