All digital marketers know the impact social media marketing can have for an organisation. When done right, it can bring a business a huge amount of benefits from enhanced brand loyalty, to increased conversions. It’s one of the most cost effective digital marketing tactics that can be used to promote almost any aspect of a brand – including a new website launch.
Social platforms such as Facebook, X (formerly Twitter), Instagram, and TikTok are just some of the go-to platforms brands are using to drive traffic to their new site. So, how can a social media campaign impact your new website launch? We explore this in more detail along with some social media marketing tactics you can use.
How can a social media campaign impact your new website launch?
When you’re ready to launch your new website, one of the best ways to get the word out is via a series of powerful social media campaigns. By doing so, it can have a substantial impact on your new website launch. For example, social media allows you to reach a wider audience. As with all businesses, you’ll have your target audience and social media can help you reach this audience much quicker along with increasing your intended reach.
If you already have a strong social media following, it can also help build up the excitement in the run up to your website launch, thus helping to drive maximum traffic when you do launch. This is also a great opportunity to get your audience involved and ask for feedback post launch. This is your way of allowing your customers to have their say on your new website design and also allows you to make any necessary improvements.
However, to truly make the most of your social media channels when you launch your new website is to build a good online presence and increase your following as much as possible.
Building your online presence and following
If you already have some kind of online presence for your business, you’ll know just how important it is to maintain that. And if you already have a social media following, you’re on the right track. However if you don’t have this, there’s still plenty of time to build a gathering with a social media campaign and establish yourself with an online presence.
The first step is to find the right social platforms that suit your brand as not all platforms are right for every business. When you’ve established this, you’ll need to ensure you keep consistent usernames, logos and content across them all so your audience can easily recognise you online. Once you’re all set up and running, be sure to include a link to your site and other social media accounts.
The next step is to stay in a consistent routine of regular posting across all channels. There are a multitude of social media scheduling tools you can use to help with this including Hootsuite and Sprout Social for example. Be sure to post engaging and relevant content and always include a link to encourage your audience to visit your website.
3 social media marketing tactics to implement for your website launch
Ready to launch your new website? Here are three social media marketing tactics you can implement.
1. Create video content
If you haven’t already, you should consider creating a YouTube account for your business. It’s by far the best site to post video content, and you’ll be able to use it across all your other social media platforms. The video hosting site is supported across the majority of social media apps today, and it’s easy to get started.
You can pretty much create a video about anything you like. “How to” types of videos are so easy and always a great idea for content. It’s a great way to show off your products or services, entice new people, and show your friendly team for a good image.
YouTube is the second biggest search engine after Google and has a whole host of features on offer. Read our blog to learn more about why you should include video marketing in your marketing strategy.
2. Build engaging image campaigns
Creating engaging image content for your social media campaigns is a fantastic way to build a ‘buzz’ and anticipation for your new website launch. You could share pictures of your team, your products or services in action, and even teaser images of your new website design. Whatever you choose, make sure to have a theme or design in your images that are consistent to your brand.
Some of the best platforms to share your images include Instagram and Facebook, and to further increase the reach of your campaigns, you could use trending hashtags or keywords – but only if they’re relevant! If you’re working with influencers or you’re taking advantage of affiliate marketing, be sure to tag all of the relevant people in your content so they can share with their audience.
The key to a successful image social media campaign is to always ensure consistency and quality. Blurred images, poor resolutions and unclear images make for a poor experience and will drive your customers away. Consider utilising professional photography or create some high quality social media templates to use in your posts.
3. Post your customer testimonials
It doesn’t matter what length of time you’ve been in business for, if you are able to gather some thoughts or reviews of your business, this is another great social media marketing tactic to utilise.
Collect as many as you can, and keep collecting. Keep them all in the same place for future use and good codes of practice. You may want to consider using platforms such as Trustpilot, Reviews.io or Feefo to collect regular reviews. By using these platforms, it’s also a good way for potential customers to get a feel for your brand and your offering. This kind of campaign is a great way for everyone to read about your business and see a review from the point of view of a customer.
Sharing testimonials is another great addition to your image campaigns too. Using quotes and assembling them into image format is a great and easy content option, or alternative if you are in need in that area. You can link this back to your testimonials page on your website and enable people to read more, which will result in even more traffic.
Looking for professional social media management services?
As you can see, building a social media campaign and posting regularly in the run up to your new website launch can have a huge impact on the success of your new website. The social media marketing tactics we’ve shared above are just some of the many campaigns you can share with your audience, so it’s important to have a complete social media strategy in place before you launch your site.
If you’d like to learn more about how you can take advantage of social media for your website launch, or you’d like to speak to our experts about our professional social media management services, don’t hesitate to contact us today.