COVID-19 prevention is now a common part of daily life. From business meetings to planning what to do at the weekends, our first thought is always how can we ensure safety. The pandemic has changed everything we do, at least until a vaccine is discovered. Fifteen always look at ways to continue providing top-quality marketing services in the face of COVID fears. One of the areas we thrive in is printed marketing materials.
A lot of SMEs use brochures, leaflets and other printed materials to get their name out to the local populace. Businesses also use printed materials extensively in the form of prospectuses, catalogues, menus at restaurants and other marketing materials. Fifteen’s designers are not just digital maestros but experienced print designers too. We love to design for print and have created some breathtaking literature for clients from all sectors.
How we’re dealing with print media safety concerns
Many businesses rely on print media. The news that COVID-19 can still be present on paper and cardboard for a full 24 hours have hit businesses hard. Just think of the menus you use at your favourite restaurant or the marketing leaflets you get through your letterbox every week. This risk is one business don’t want to take and many have sadly suffered as a result.
So, where does that leave the businesses that still have a desire for print?
Businesses still need printed materials. So what can they do? Luckily, there is a solution. An anti-bacterial laminate coating that kills 99% of bacteria. This advanced formula is applicable on matte and gloss materials. While it can’t guarantee COVID protection, it can make it nearly impossible for bacteria to thrive. This OPP film can also be applied to wide-format matte surfaces.
How do antibacterial coatings work?
Antibacterial coatings use silver-ion technology to create a formula that stops the growth of bacteria on paper and cardboard. This durable laminate coating lasts as long as the paper or card does so there is no need to replace the film. The only maintenance required is your usual COVID cleaning methods.
What does this mean for print advertising?
While these coatings don’t guarantee 100% safety it provides peace of mind and makes it easier to limit the spread of bacteria. This means an anti-bacterial coating can be used in several sectors and make your safety practices even more robust.
For example, you can ensure your restaurant protocols are top-notch with silver ion technology. All you need to do is wipe down the laminated menus after use and you can protect your staff and customers from the spread of bacteria.
Another great place for this coating is for longer printed materials like school prospectuses. A prospectus is the best way to show off what your school has to offer. When you mail it to prospective students, they can flip through it with their parents and find out about all the exciting subjects and activities at your school. By coating your prospectuses with an antibacterial coating you add an extra layer of security and can reach a wider audience.
This anti-bacterial coating is tested and verified by ISO. Manufactured in Europe, Boss Bloc has proven effective against antibiotic-resistant bacteria such as Staphylococcus aureus (MRSA) and Escherichia coli.
At Fifteen, we are always looking for new ways to give our clients the latest marketing techniques and tricks. Our designers, developers, marketers, and digital marketers are ready to help you plan a masterstroke marketing campaign! Contact us today and we’ll help you grow your leads, sales, and brand.