WordPress powers approximately one-third of the world’s websites, from tiny personal blogs to the complex pages of large companies such as Sony, Time Inc., the New York Post, and NBC. WordPress is only one of the site builders and content management systems consumers can download and install for free. Still, it has unique characteristics that make it the most shared content management system in use nowadays.
When it comes to creating new websites, WordPress is the best choice as it offers the tools and services required to establish a stable base for all your marketing needs. Before we venture into some of the benefits of using WordPress, here is a brief description of what WordPress is.
WordPress is an open-source content management system or CMS. A CMS is a software program that allows you to edit your website’s content without much technical expertise easily. When people think of WordPress, the first word that could come to mind is “blogging.” WordPress was initially a blogging platform in its infancy but has now developed into a full-fledged website design platform with unlimited possibilities and limited constraints, making it the go-to alternative for most new websites.
Out of ALL the websites on the internet, over 30 percent of them are created using WordPress! When compared to other CMSs, WordPress holds 60 percent of the market share. You will start to see why we agree that WordPress is the way to go.
Flexible and Adaptable for Changing Needs
While WordPress was initially developed to help a blogging and related forms of online publishing, it also powers a wide variety of sites with other purposes. WordPress is used to administer complex sites for major multinational companies, manage small businesses, and build personal blogs. WordPress sites may include full-service eCommerce shops, showcase a portfolio, or host a social network, community, or podcast. Whatever a company’s requirements, the leading WordPress kit provides a range of premium and straightforward plugins appropriate for your platform. Thanks to its multiple themes and quick access to its source files, WordPress is also continuously adaptable to a company’s evolving needs.
Customisable with Themes and Plugins
A significant no. of users using WordPress are neither web designers nor programmers. Most people begin using WordPress without any previous knowledge of creating websites.
For non-tech savvy folks, WordPress is an excellent solution because there are thousands of free website templates (themes) that you can pick from. There is the perfect WordPress style for just about any website (whether it’s a forum, business site, online store).
WordPress themes are simple to customise. Many of them come with their editing options enabling you to change colours, upload logo, change the backdrop, build gorgeous sliders, and completely customise it to your needs without writing some code. You can also add custom features to your WordPress site by using plugins. WordPress plugins are like apps for your website that you can use to append additional features such as analytics, contact forms, membership, and more.
Just like themes, there are tons of online free and premium plugins that you can use. For more information, see our article on what WordPress plugins are and how they work. Apart from adding extra capabilities, some WordPress plugins can make your website a new platform. You can also add custom features to your WordPress site by using plugins. WordPress plugins are like apps for your website that you can use to append additional features such as analytics, contact forms, membership, and more. Just like themes, there are tons of online free and premium plugins that you can use. For more information, see our article on what WordPress plugins are and how they work. Apart from adding extra capabilities, some WordPress plugins can make your website a new platform.
WordPress Makes It Easier for Your Business to Expand.
One of the great stuff in WordPress is about plugins. You can think of plugins as add-ons that can add new features to the web. For example, if you need to add a calendar of events, there are plugins for this. If you need to add registration to the site, there are plugins for this. The options are infinite, and the best thing is that most of these plugins are downloadable. It could take some time and work to get things set up the way you want, but plugins are a massive head-start.
There are several considerations to consider when determining which plugins to use, including availability, number of installs, ranking, and how much. There are many considerations to consider when choosing which plugins to use, including availability, number of instals, ranking, and how much the plugin is modified. You want to make sure that you’re using something with a strong track record to not run into any future problems down the road.
WordPress is a Friendly SEO
WordPress is written using a standard high-quality compliance code and generates semantic markup. This makes Google and other search engines enjoy WordPress in a non-geek language. That’s why WordPress pages appear to rate higher than those in search engines. By nature, WordPress is quick to bring out of the box. You may also use WordPress SEO plugins to customise the platform further. For a full step-by-step guide, see our WordPress SEO Guide to customise your website.
Application programming interfaces (APIs)
Social media networks provide APIs that enable third-party applications to be incorporated with consumer websites. WordPress makes thousands of APIs available, allowing you the ability to integrate external services into your website.
Scalability
If you just need a fast-loading responsive website at the outset, things will change as the company expands and starts to flourish.
Web developers everywhere will confirm that WordPress helps you build a network with your website instantly and efficiently, saving time and money.
Open-source
Open-source software is software whose source code is available for adjustment or improvement by anyone. As an open-source code, WordPress is being strengthened every day by hundreds of users around the world. This has encouraged developers to add new features to the app. These developers have built a stream of new plugins that make WordPress more accessible and efficient every day.
If there is a feature that you need for your blog, chances are there is a plugin in the WordPress directory that can do it. Developers often collaborate with graphic designers to create enticing designs, and all of these themes are either free or priced competitively. Because of the large group of creative creators, WordPress websites will be as exclusive as the businesses that use them.