The digital scene has been booming for decades, but in the last few years it really has gone into hyperdrive. Creating a digital presence has never been more accessible, and even the average person can start building with very little cost and knowledge.
With this being the case, it’s getting harder to compete and stand out from your competition. If you’re already in a crowded marketplace and you haven’t made a big effort with your web presence, you may have an uphill battle. But it’s better late than never, right? Start right now!
The benefits of having a strong web presence in 2021
Fifteen designs have been helping businesses stand out within their industry for 20 years. We utilize and leverage the power of many digital tools like social media, search engine optimization and paid marketing channels to ensure that our clients keep trending in the right direction.
Please read the following 5 reasons as to why you should start focusing on your digital presence today.
1. To increase your Market Reach
No matter whether you’re just looking to expand your reach with your current offering, or you’re looking to push into new areas of business. Having a great marketing strategy and web presence is the way to go.
You will always be limited with the traditional marketing options. Expanding your web presence means that you will be able to target huge numbers of potential customers almost instantly. Over 4 billion people use the internet on a daily basis.
2. Target the right audience
Traditional media sources will always be limited in their reach and targeting options. Reaching the right audience through online means however is a different story, the targeting options are vast and we can find the right people no matter how niche your sector is.
You can target potential customers based on their interests, hobbies, websites they visit, or if they’re currently in the market looking for what you have to offer. You also have other options such as gender, location and age. Combining these audience lists together makes the possibilities almost endless.
3. Improving user engagement
Being active on your social media channels and regularly updating your website with relevant information that may help your customers is vital. Not only will it help in your visibility to potential customers, it also plays a big role in your position on the search engine results page.
Posting relevant helpful information through the right channels will give your customers the opportunity to engage with you. By opening this two way communication, you can gain valuable feedback that will help you to grow and improve your offering.
4. Building an excellent brand reputation
By keeping in touch with your customers, you are showing that you really do care. If you show your customers an appreciation for them and that you’re constantly looking to improve your offering to them, you increase the chances that they will keep coming back. Not only that but you increase the likelihood of good reviews and referrals to their friends and family.
In effect your customers want you to succeed and become a cheering section of sorts. This increases your chances of being seen and helps with the organic growth of your brand.
5. Generate higher revenues & improve ROI
The obvious benefit of pushing your business through online means is that if you do it right you should see higher revenues and an increased return on investment. This is mainly due to all the combinations of points 1 through 4.
You’ll be seen more, by the right customers that are ready to take action, whether it be interacting with your brand or making a purchase with your business. One thing to remember is that when you have built your presence and customer base, as long as you’re providing a great customer experience, they’ll be there to target in the future.
Conclusion
The above points are just a few of the reasons as to why you should be thinking about increasing your web presence. You need to be producing & sharing content, engaging with your customers and being in the right place at the right time. Visibility is king in regards to growing your business and providing excellent service to your customers.
Here at Fifteen Designs we believe that this all starts with a great plan. If you’re looking for an expert team to work with you and create a winning plan. Please don’t hesitate to get in touch with us today.