Snapchat’s brand opportunities are still rising. Sponsored Geofilters are the latest way to make sure your brand makes an impression. It’s been a couple of months since the social-networking giant implemented the new feature, and the results are already showing.
The filters are integrated easily into the Snapchat experience. When users take a snap in the location of your choosing, they’ll be able to see the geofilter and apply it. The geofilter can be used to cover a specific location, several areas (such as shopping centres) or major events.
Snapchat’s statistics are impressive, with the platform claiming that in the US a single National Sponsored Geofilter typically reaches 40-60% of daily snapchatters.
Gatorade is the perfect success story. Their Superbowl Snapchat campaign used a lens that allowed users to virtually experience a Gatorade dunking bucket.
The campaign went viral. Each snapchatter spent an average of 30 seconds playing with the lens (10 seconds longer than an average lens interaction), which yielded over 165 million views on Snapchat, and increased Gatorade interaction significantly on every other social network platform.
Snapchat filters aren’t just for the big brands though. For smaller businesses, local geofilters couldn’t be easier to implement. Snapchat on-demand lets your purchase a geofilter, submit your artwork and set a time and location – perfect for creating a lens for a coffee-shop or an open-day event.
US entrepreneur Gary Vaynerchuk has written a blog post explaining that a filter which cost him $62.98 went on to generate 229,713 views from the Snapchat community.
The concept is still relatively new, so many brands have yet to jump on the opportunity. Make sure your company stays ahead of its competitors – contact one of our digitial marketing team today to discuss a social networking strategy.