The Brief & Vision:
Millenium Site Services are a long-standing Fifteen client – we did their website back in 2011, so it was great to work with them again on their latest revision of the website, bringing them into the modern age!
The team at Millenium Site Services wanted to revisit their look and feel across the board with their marketing and online appearance, so they briefed Fifteen and asked us to work with them to create a new website, corporate video and look at their suite of marketing literature.
About Millenium Site Services:
Millenium Site Services is a family run business set in the heart of Derby, but they operate across the entire UK. They pride themselves on their family values and carries this through to their customer service. While working with the team, I can say that I have been made to feel welcome and part of the MSS family over the last few months.
The company is 19 years old this year and has grown the company from strength to strength over that time.
Innovators in their industry Millenium Site Services are always on the look-out for new services to offer their clients. They always aim to make a real difference and create new ways to approach repairs. Millenium tailor all of their contracts to fit their clients bespoke needs and requirements, they can literally do everything for their clients – from dedicated paint and blast booths to providing overhead cranes, mobile units and 24/7 operations, they are certainly a force to be reckoned with.
What We Did:
Millenium Site Services commissioned Fifteen to work on the following projects with them to help transform their look and feel online and offline;
Brand:
The current Millenium Site Services brand is simple and effective, but with the existing typeface, we felt that we could do some simple modifications to help pull the business’ look into the modern-day and age.
By making some really simple updates to the brand – pulling the name out of the device and changing the font type, we’ve developed something that is clean, modern and stands up against the companies they work with and their competition within the industry.
Tone of Voice:
We transformed the way that Millenium Site Services speak to their audience across their literature and website and looked to make key improvements to cater towards SEO and also showcase the friendly and informal nature of the company in the best way possible.
The content across the board is informative, but reads personable and friendly, which showcases the professional and knowledgeable nature of the team as well as their familial approach.
Marketing Literature:
Following on from the brand, we made some natural updates to a range of marketing literature that they send to the clients.
We transformed their business cards, letterheads, comp slips, brochures, folders and handouts following the style we had created for the brand forming a strong continuity throughout digital and print media.
We utilised a strong motif using the logo device, and laid out clean content that’s persuasive. This fresh perspective was written by our very own Content Specialist, Zak.
Photography & Video:
We embarked on a journey with Millenium Site Services to create a corporate video for them that could display in their reception as well as push across social media.
The photos and video were shot across two days at Derby and Doncaster.
The photos showcase the range of services, the team and the office space where Millenium Site Services work, they are clean fresh and well-positioned and help bring to life the services on offer by Millenium Site Services.
The video focuses on the range of services offered and also featured two interviews with members of the Millenium team. The video helps demonstrate what’s on offer at Millenium Site Services and also the experience and quality of the work that is carried out by the team.
Website:
The previous website, while developed by us many years ago had become outdated, built-in pure HTML and needed to be brought into the modern age.
The main aim of the website was to provide a professional platform for the team at Millenium to direct clients to and for the team to be proud to show off to their clients.
The website has been built in WordPress, which means that it’s really easy for the Millenium Site Services team to update the content themselves moving forward. They can edit and add new posts, pages, case studies and the page content held within those all-important service pages.
We’ve utilised the strong style that we created as part of our earlier projects with Millenium Site Services and continued the concept into the website to create an image for the brand that works across offline and online marketing communications.
The site is fully responsive, and works in line with best web practices, and should help the client improve and grow their offering moving forward.
Before:
After:
Working with the Millenium Site Services team over these past few months, has been an absolute pleasure, and all the team who have worked on the project here at Fifteen have loved being a part of it, we can’t wait to see the site grow, and really hope that this gives MSS a push in the direction they want to head in, and provides them with a platform for expansion.
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