Digital marketing has skyrocketed in popularity in recent years, serving as businesses’ go-to method for increasing their brand awareness. By doing this, businesses can retain loyal customers, as well as grow their customer base in ways they never would have been able to before. So how exactly does brand awareness in digital marketing work? In this blog post, we dive into all things digital marketing, plus how the strategies used can increase and boost a brand’s awareness and public reach.
What exactly is digital marketing?
Digital marketing, or as you may know it, online marketing, refers to the use of digital promotion for a brand online. Commonly this comes in the form of email campaigns, paid advertisements or social media strategies for example. The aim of digital marketing is to reach their niche audience to promote and sell, as well as increase their overall brand awareness. To increase brand awareness digital marketing is an ideal strategy that helps to grow a bigger and more diverse customer base. In turn, this boosts profits in the long run.
How does digital marketing increase brand awareness?
Digital marketing is a key tool that businesses use to increase their brand awareness in the modern world. There are countless strategies operated to achieve these specific goals, but how exactly do these strategies benefit a brand’s exposure? Find out more below:
Reaches a targeted audience
Digital marketing allows a business to hone in on their target audience and promote products or services to those most likely to be responsive. For example, skincare brands that specialise in anti-ageing products look to target an audience of a certain age. These digital marketing strategies are more likely to lead to sales and a boost in awareness and profit, rather than launching campaigns at a general audience.
Allows you to expand your customer base
As well as providing for a niche customer base, digital marketing allows you to expand and grow as a brand. The digital space is limitless, meaning you can reach people from anywhere in the world, at any time like never before. This could lead you to discover new niche markets and, therefore, increase the global awareness of your brand.
Personalised reach to your customers
In a world with anything and everything on offer when it comes to e-commerce, customer service is what truly stands out to people. At the core of digital marketing lie strategies to build consumer loyalty, and one of the best ways to do this is to provide a quality and, above all, personalised service for customers. By launching personalised email campaigns, for example, your customers feel valued and looked after. This means they are more likely to recommend your brand to friends and family. Overall this means that the awareness of your brand continues to expand.
Content is easily shared
One of the best things about digital marketing campaigns is how easily they can be shared on social media. If a user shares a post you have created, then that means they are exposing your business to potentially a whole new audience of people. Creating shareable content is key when looking to use digital marketing to increase your brand awareness.
Reaches more people than conventional forms of marketing
There truly is no limit to reach when it comes to digital marketing. Whereas the standard form of marketing, for example television and radio, can only ever reach a certain audience at specific times, digital marketing is an around-the-clock, 24/7 strategy. You also have complete control over this reach; for example, you can select optimised times to launch paid advertising, or choose how long you want to run a campaign to best fit your budgetary requirements. When this kind of research and effort is placed upon digital marketing, there is no limit to how much your business can expand.
There is no denying the link between digital marketing and the increase in brand awareness. In the digital age, expansion is limitless and there is always the opportunity to not only retain a target audience but seek out new ones.
If you’re looking to increase your brand awareness through digital marketing, why not see how we can help? We can help develop your social media strategy or optimise your SEO strategy. Maybe you’re looking to enhance your content marketing or venture into the PPC world. Whatever your next digital marketing step is, be sure to check out our full range of digital marketing services today!